The Avengers tracking to open >$150M at the box office
If prerelease tracking is any indication, Joss Whedon’s The Avengers could score one of the biggest domestic openings of all time for a superhero pic, if not one of the biggest period.
The first batch of prerelease tracking for the film shows the ensemble extravaganza, which opens May 4 in North America, pacing ahead of Warner Bros.’ The Dark Knight in most key categories.
According to first tracking, unaided awareness in Avengers is 13 percent, compared with 10 percent for Dark Knight and 11 percent for Hunger Games; first choice is 23 percent, tying with Hunger Games and higher than the 19 percent for Dark Knight. Total awareness is 85 percent, compared with 76 percent for Dark Knight and 74 percent for Hunger Games; definite interest is 61 percent, versus 62 percent for Dark Knight and 54 percent for Hunger Games.
The interest among males in Avengers is surging, though females are likewise expressing more interest than they did in Dark Knight.
(Source: Hollywood Reporter)